Durex Packaging:
A fictional case study in de-gendering of sex education and product packaging. The following brand uses typography as a fearless attempt to address the stigma, misuse, and shame of condoms.
The Packaging:
In this experiment I focused on using the packaging to address some issues I uncovered through research. I use punctuation to depict genitalia to speak directly to the use of condoms regardless of gender, as well as hint towards emoticon language. In developing these secondary marks, I was inspired to use all the typography to draw more attention to important information about safe sex and instructions for use.
Ideal Conditions:
Durex Packaging is a hypothetical design not made for a real client. I am the first to admit these ideal condtions make for fun work but not inheritly practical. If you would like to see more work from earlier in my portfolio, visit my Behance page.
