ImpartnerCon: Multiply
Multiply is the transition from a customer event to an industry event. Impartner opened 3 days of keynotes, panels, expos, and networking to anyone in partner marketing. The people gathered in Miami for the first of many years to immerse themselves in a tech niche that is always expanding. The benefits were excellent for the attendants, and Impartner was able to educate their current customers, while pursuing new partnerships too.
The Process:
Similarly to ImpartnerCon: Odyssey, the team was unsure of the messaging and naming convention we wanted to use in 2023. I pitched 5 concepts before the one that fit the exact tone we needed. That is how Multiply was born.
Revving Up:
Being on the team this go round meant I had more agency over the marketing strategies, environmental design, and scope of this event. In other words, we had much much more to do in 2023. I managed junior designers, a web developer, product vendors, and event staff to ensure everything Impartner needed and wanted was available to use. For an extra benefit to our talent, their presentation decks got a slick makeover with marketing team advice.
ImpartnerCon Multiply is now the official branding for Impartner's event efforts. They now host a world tour in various locations with this identity. You can see more of my work at Impartner and the first ImpartnerCon: Odyssey in this portfolio.
