Impartner came to me wanting an event identity demonstrating a ground breaking journey into the future of omnichannel. I was interested in the masculinity of the word Odyssey. Paired with luxurious serifs, a dreamy color pallet, and clandestine shapes, I was able to doctor an experience that transcends the attendees to a future where partnerships are abundant and technology enlightens us all.
typography:
Trendy serif paired with wide modern type. Carefully controlled case.
Trendy serif paired with wide modern type. Carefully controlled case.
SWEAR DiSPLAY REGULAR
a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 . , ! ?
a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 . , ! ?
pragmatica extended light
a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 . , ! ?
a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 . , ! ?
pragmatica extended light
a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 . , ! ?
a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 . , ! ?
Pragmatica Book
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Colors:
Cool neutral Primary colors to make jewel tones pop. Secondary colors are REMINISCENT of IRIDESCENT reflections. Represented largely in the shapes and primary colors are used for backgrounds and text.
Cool neutral Primary colors to make jewel tones pop. Secondary colors are REMINISCENT of IRIDESCENT reflections. Represented largely in the shapes and primary colors are used for backgrounds and text.
primary:
Secondary:
Images:
Iridescent shapes and textures used as accents and backgrounds. 3d renders sourced froM simon lee on unsplash
Iridescent shapes and textures used as accents and backgrounds. 3d renders sourced froM simon lee on unsplash
Event photos:
Downside of cool pixel-based imagery: it prints small. This didn't acur to me until we started exicuting the enviormental design and other physical elements of the brand. additionally the event was booked in a very beautiful old hotel. The warmth and classic mostifs of the space were a sharp contract to our sharp irredescant style. Even so i think the stage and additional signage manifested to make the experience imersive and iconic. Unfortunately i was unable to attend myself (I was at AIGA in Seatle that week).
Downside of cool pixel-based imagery: it prints small. This didn't acur to me until we started exicuting the enviormental design and other physical elements of the brand. additionally the event was booked in a very beautiful old hotel. The warmth and classic mostifs of the space were a sharp contract to our sharp irredescant style. Even so i think the stage and additional signage manifested to make the experience imersive and iconic. Unfortunately i was unable to attend myself (I was at AIGA in Seatle that week).
